Display - Analogue

Traditionally, watches have displayed the time in analogue form, with a numbered dial upon which are mounted at least a rotating hour hand and a longer, rotating minute hand. Many watches also incorporate a third hand that shows the current second of the current minute. Watches powered by quartz usually have a second hand that snaps every second to the next marker. Watches powered by a mechanical movement have a "sweep second hand", the name deriving from its uninterrupted smooth (sweeping) movement across the markers, although this is actually a misnomer; the hand merely moves in smaller steps, typically 1/5th of a second, corresponding to the beat (half period) of the balance wheel. In some escapements (for example the duplex escapement), the hand advances every two beats (full period) of the balance wheel, typically 1/2 second in those watches, or even every four beats (two periods, 1 second), in the double duplex escapement. All of the hands are normally mechanical, physically rotating on the dial, although a few watches have been produced with “hands” that are simulated by a liquid-crystal display.

Analog display of the time is nearly universal in watches sold as jewelry or collectibles, and in these watches, the range of different styles of hands, numbers, and other aspects of the analogue dial is very broad. In watches sold for timekeeping, analog display remains very popular, as many people find it easier to read than digital display; but in timekeeping watches the emphasis is on clarity and accurate reading of the time under all conditions (clearly marked digits, easily visible hands, large watch faces, etc.). They are specifically designed for the left wrist with the stem (the knob used for changing the time) on the right side of the watch; this makes it easy to change the time without removing the watch from the hand. This is the case if one is right-handed and the watch is worn on the left wrist (as is traditionally done). If one is left-handed and wears the watch on the right wrist, one has to remove the watch from the wrist to reset the time or to wind the watch.
Analog watches as well as clocks are often marketed showing a display time of approximately 10:09 or 10:10. This creates a visually pleasing smile-like face on upper half of the watch. Digital displays often show a time of 12:38, where the increases in the numbers from left to right culminating in the fully-lit numerical display of the 8 also gives a positive feeling.